UX Recommender

Customer acquisition is vital for business growth, involving attracting and converting prospects into customers. The process can be simplified into four key stages: Awareness, Interest, Consideration & Intent, and Purchase. Understanding these stages helps in crafting effective marketing strategies and optimizing conversions.

Awareness/Discovery: Potential customers learn about your brand or product.

Interest: Prospects begin to engage with your brand and show curiosity.

Evaluation: Customers evaluate solution with an intention to make a purchase.

Purchase/Conversion: The customer completes the transaction and converts.

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